Our Brands
We’re passionate about Australian designers and globally sourced brands of impeccable style and quality. We’re thrilled to showcase the following family of designers here at Mrs Fray as exclusive ACT stockists - Karen Willis Holmes, KYHA, Bride, Prea James Bridal, Lola Varma Bridal, Mariam Seddiq Bridal and NEWHITE from LA.
Lola Varma
LOLA VARMA is minimal bridal wear designed by Courtney Illfield. As a fashion and wedding photographer first, Courtney found that many women didn’t connect with the common sweep of garments, the traditional details, the dated silhouettes. For these individuals—edgy, unbound by convention—she designed a collection of unconventional bridal wear.
The garments encourage a woman to uncover who she is, instead of cover. Easy going and quietly confident, the Lola Varma woman is grounded in the essentials, not caught up in the immaterial. With an effortless presence she embraces her womanhood. She makes the dress her own.
All Lola Varma garments are masterfully hand-cut & sewn in the gorgeous Lola Varma Melbourne atelier. We invite you to explore these effortless and elegant designs with us at Mrs Fray.
Gowns start from $5,000
Prea James Bridal
With a design philosophy drawing from the adage that “Simplicity is the ultimate sophistication” and taking her biggest inspiration from her real brides, Prea James Bridal caters to relaxed and modern brides who want something fashionable and unique on their wedding day.
The Prea James aesthetic can be described as understated elegance. With her fashionable yet relaxed take on bridal, Prea has a keen eye for an unfaltering fit and hand finishes that add that special touch to each gown.
All Prea James pieces are hand made to order in their Paddington atelier, Sydney.
You’ll find a mix of Prea’s ‘Classics’ along with a selection of gowns and separates from her latest collections in store at Mrs Fray permanently, check them out HERE.
Price range $1,475 - $6,370
KHYA Bride
This is your invitation to challenge convention with KYHA Bride.
From it's very inception Melbourne born brand KYHA and it's much lusted after ready-to-wear offering KYHA Bride have blurred the lines between fashion and bridal. Founder & creative Director Kyha Scott's vision has always been to create collections that pushed the boundaries of bridal design and embodied her own modern aesthetic: sleek minimalism, innovatory detailing and flawless execution.
The KYHA design philosophy is certainly one we can get behind on our mission to present you with expertly crafted, unexpected contemporary bridal. We’ve curated the finest designs from KYHA Bride’s offering just for you, explore them in store with us.
Price range $4,995 - $6,300
Karen Willis Holmes
Karen Willis Holmes is a renowned Australian designer, widely acclaimed in today's fashion marketplace for offering trend conscious women their perfect wedding gown. After 25 years of designing unparalleled bridal fashion Karen has innate understanding of how to fit and flatter the female form.
We’re thrilled to carry a curated collection of Karen Willis Holmes gowns at Mrs Fray, shop them all HERE.
Price range $3,490 - $6,490
Mariam Seddiq
Mariam creates bridal that knows no boundaries and is fiercely unique, she designs with the bride of today in mind and is a true artist at heart, creating the most gobsmacking sculpture-esque gowns.
All of Mariam’s creations are hand crafted in her studio in Sydney, with an extreme attention to detail that reigns from her many years as a Prêt-à-Couture designer. As the exclusive stockist of Mariam Seddiq Bride you’ll find a curated offering of sleek, contemporary gowns, skirts with corsetry inspired details, jumpsuits and a stunning collection of statement jewellery to complete your look.
Price range $3,200 - $6,200
NEWHITE
NEWHITE was founded to redefine the modern way of celebrating love and provide individuality for the modern bride. The minimal yet sophisticated aesthetic of NEWHITE is drawn from designer Juliette Kim's love of architecture and the effortless Californian way of life, a feeling that goes hand in hand with the Australian approach to celebrating love.
The brand has a strong focus on the use of premium quality fabrics to create modern silhouettes. Soft structural elements are crafted through signature draping techniques that have become a unique signature of the NEWHITE brand. All thoughtfully designed with comfort and ease in mind and handmade in their LA studio.
Explore the world of NEWHITE, a fresh take on modern bridal at your next visit to Mrs Fray.
Price range $3,300 - $7,300